![]() ![]() When the same content is used on multiple domains in an attempt to increase traffic or manipulate search engine rankings, it can be frustrating for people who are attempting to search for information and end up getting the same content in multiple places. ![]() Examples of non-malicious duplicate content include store item descriptions and printer-only versions of web pages.ĭeliberate duplication of content is another matter. Google refers to duplicate content as blocks of text that are identical or “appreciably similar” within or across domains. In many cases, the use of duplicate content is not intentional or intended to be malicious. Google and other search engines may choose to exclude duplicate content from their search engine queries. The goal of search engines is to give users the best results possible when they search for a particular term. Search engines can have a difficult time determining which content is more relevant to a query in the search engine when content is too similar. If you copy someone else’s content onto your site or if they publish yours on their site, that’s duplicate content. If you publish your own content in more than one place, you have duplicate content. How is Duplicate Content Defined?ĭuplicate content is content that appears on more than one online location, meaning different websites. These unscrupulous marketers may blatantly use the content you created on their websites without ever asking you or letting you know, and they may end up outranking you in the search engines. This defeats the purpose of publishing content at all.Īnother possibility that you have to consider is that others may duplicate the content on your site and try to use it without your permission. Duplicate content can cause you to be penalized by Google by having your page rank lowered or by having your web page removed altogether from searches. Plagiarism, or passing someone else’s work off as your own without permission, is unacceptable both online and offline. If your site contains duplicate content, it is a huge mistake that can hurt your site ranking and your reputation. You probably know that your website should always contain original content. ![]()
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